Sans Normal Liluy 12 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Avanti' by Glowtype, 'Fact' by ParaType, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, sports branding, promotional ads, packaging, sporty, urgent, energetic, confident, punchy, impact, momentum, space saving, attention, branding, condensed, slanted, blocky, heavy, compact.
This typeface is a heavy, right-slanted sans with compact proportions and tightly set internal counters. Strokes are broadly uniform, with rounded joins and subtly squared terminals that keep the silhouettes chunky and stable. Curves are oval and compressed, and the overall rhythm is dense and forward-leaning, creating a strong horizontal drive. Numerals and caps share the same compact, high-impact construction, reading as solid shapes at display sizes.
Best suited for short, high-visibility text such as headlines, poster typography, sports or fitness branding, retail promotions, and bold packaging callouts. It will perform strongest at medium-to-large sizes where the compact counters and dense texture remain clear.
The overall tone is athletic and assertive, with a sense of speed and momentum driven by the consistent slant and dense letterforms. It feels loud and promotional rather than subtle, projecting confidence and immediacy.
The design appears intended to deliver maximum visual punch in limited horizontal space while keeping forms simple and robust. Its consistent slant and compact construction aim to convey motion and urgency for attention-grabbing display typography.
Round letters like O/C and the bowls in B/P/R are notably tightened, which boosts impact but reduces interior openness. The angled stance is consistent across uppercase, lowercase, and figures, giving headlines a unified, “leaning into motion” texture.