Serif Contrasted Upri 3 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Escrow' by Font Bureau and 'High Table' by SAMUEL DESIGN (names referenced only for comparison).
Keywords: headlines, magazines, branding, posters, packaging, editorial, fashion, luxury, classic, dramatic, elegance, editorial impact, premium branding, modern classic, hairline serifs, vertical stress, sharp terminals, crisp, refined.
This typeface is a crisp, high-contrast serif with pronounced thick–thin modulation and a distinctly vertical axis. Strokes transition into very fine hairlines and needle-like serifs, creating a bright, glossy texture in display sizes. The capitals are tall and poised with clean, straight stems and elegantly tapered joins, while the lowercase keeps a measured x-height and narrow apertures that emphasize rhythm over softness. Curves are smooth and controlled (notably in C, G, O, and S), and the numerals follow the same high-contrast logic with sculpted bowls and delicate finishing strokes.
Best suited to headlines, subheads, pull quotes, and other large-scale typography where the hairlines can remain clear. It fits fashion/editorial layouts, luxury branding, premium packaging, and posters where a dramatic, refined serif voice is desired. For longer passages, it will perform most convincingly when set with generous size and comfortable leading to preserve the delicate details.
The overall tone is polished and high-end, with a dramatic, editorial presence that feels at home in fashion and cultural contexts. Its sharp contrast and refined detailing convey sophistication and formality, leaning more toward modern elegance than rustic warmth.
The design appears intended to deliver a contemporary, high-fashion serif look built on classical proportions, prioritizing elegance and contrast over sturdiness. Its consistent vertical stress, sharp finishing strokes, and sculpted curves suggest a focus on refined display typography that elevates branding and editorial voice.
The spacing and letterfit read as designed for impact: counters are comparatively tight, hairlines are extremely thin, and the serifs stay precise and minimally bracketed, which heightens the sense of crispness. In text, the strong contrast produces a lively sparkle, while the tall capitals and clean baseline alignment maintain a stately cadence.