Slab Rounded Ulju 10 is a bold, narrow, monoline, upright, normal x-height font.
Keywords: headlines, posters, packaging, signage, branding, friendly, playful, retro, folksy, approachable, friendly impact, softened slab, retro display, approachable branding, rounded, slab serif, soft corners, sturdy, informal.
A compact slab-serif with heavy, even-weight strokes and generously rounded terminals. The serifs read as blunt, soft-edged blocks that create a strong baseline and a slightly bouncy rhythm. Curves are broad and simplified, counters stay fairly open, and joins avoid sharpness, giving the shapes a chunky, tactile feel. Uppercase forms are straightforward and sturdy, while the lowercase shows gentle, bulb-like endings and simple construction that stays consistent across letters and numerals.
This font is well-suited to headlines, posters, and signage where a compact, high-impact serif is needed without feeling severe. It also fits packaging and brand marks that want a friendly, slightly nostalgic personality, and it can hold up in short bursts of text such as pull quotes or labels when generous spacing and size are used.
The overall tone is warm and good-humored, with a hint of mid-century or storefront nostalgia. Its rounded slab details make it feel handmade-adjacent and welcoming rather than formal, balancing bold presence with an easygoing voice.
The design appears intended to deliver a bold, readable slab-serif voice with softened edges—combining strong silhouette and clear letterforms with a casual, approachable finish for expressive display typography.
The face maintains a clear, repetitive terminal treatment across the set, which helps words feel cohesive at display sizes. Numerals share the same softened slab cues and appear designed for visual continuity in headings and short blocks of copy.