Script Vumul 7 is a light, narrow, low contrast, italic, very short x-height font.
Keywords: wedding, invitations, greeting cards, boutique branding, packaging, whimsical, vintage, romantic, playful, delicate, hand-lettered charm, decorative caps, signature feel, headline ornament, loopy, flourished, bouncy, calligraphic, curling.
A decorative script with slender monoline strokes and a gentle rightward slant, built from looping terminals and rounded bowls. Letterforms show a bouncy baseline and irregular, hand-drawn rhythm, with pronounced entry/exit swashes on many capitals and occasional curls inside counters. Connections are selective rather than fully continuous, and spacing varies with the open, airy shapes, giving the texture a light, sparkling color at text sizes. Numerals echo the same curled, ornamental construction, especially in 2, 3, and 5.
Best suited to short display settings such as invitations, wedding stationery, greeting cards, boutique marks, packaging accents, and chapter/opening titles. It can work for short phrases and pull quotes where its flourished capitals can be featured without crowding.
The overall tone feels charming and storybook, with a slightly retro, boutique sensibility. Its ornamental loops and soft curves read as friendly and celebratory rather than formal or restrained.
The design appears intended to provide a personable, hand-lettered script with extra flourish in the capitals, emphasizing charm and ornament over strict uniformity. It aims to create distinctive wordmarks and headline lines with a decorative, curled signature.
Capitals are the main display feature, using large, distinctive flourishes that create strong word-shape personality and can add noticeable ornamentation in headings. The lowercase remains comparatively simple, so mixed-case setting preserves readability while still carrying the font’s decorative signature through terminals and modest swashes.