Script Vumul 3 is a light, normal width, low contrast, upright, short x-height font.
Keywords: greeting cards, invitations, branding, packaging, social posts, playful, friendly, whimsical, nostalgic, charming, handwritten charm, decorative script, approachable tone, playful elegance, monoline, rounded, looping, curly, bouncy.
A monoline script with rounded terminals, frequent curls, and generous looped entries and exits. Strokes keep a consistent thickness and form smooth, continuous curves with a lightly bouncy baseline rhythm. Letterforms are narrow-to-moderate in their internal counters and rely on soft, open bowls and hooked ascenders/descenders; capitals are decorative and swooping without becoming overly ornate. Numerals and punctuation follow the same hand-drawn, loop-forward logic, staying airy and legible at display sizes.
This font suits short-to-medium display copy where warmth and personality are desired—greeting cards, invitations, boutique branding, packaging labels, and social media graphics. It can also work for headings or pull quotes when set with ample size and breathing room to preserve its loops and swashes.
The overall tone is cheerful and personable, like tidy hand-lettering with a storybook sensibility. Its looping forms and gentle irregularity feel approachable and lighthearted, lending a casual charm while still reading as deliberate and polished.
The design appears intended to emulate neat, friendly handwriting with a controlled script flow and decorative curls for added expressiveness. It prioritizes charm and recognizability over strict formal calligraphy, aiming for an inviting, handcrafted look.
Capitals carry the strongest personality, with prominent entrance strokes and curled terminals that add flair at word starts. Spacing appears comfortable and slightly variable, reinforcing an organic, handwritten cadence in running text.