Sans Normal Tihu 7 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, branding, gaming ui, futuristic, techy, sleek, sporty, display, sci‑fi display, brand distinctiveness, speed aesthetic, tech identity, headline impact, extended, geometric, rounded, cut-in terminals, razor diagonals.
This typeface uses extended, low-profile letterforms with a strong horizontal emphasis and a geometric construction. Curves are drawn as broad, rounded rectangles, while joins and diagonals are sharpened into crisp points, creating a distinctive contrast between soft bowls and knife-like strokes. Many characters feature cut-in terminals and occasional baseline “sled” underlines or overshoots that give the forms a stylized, engineered feel. Counters are generous and open, and spacing reads airy at larger sizes, reinforcing a wide, panoramic rhythm.
It is best suited to large-format typography such as headlines, posters, and branding where its extended proportions and sharp detailing can be appreciated. It can also work well for tech and gaming UI titles, product identities, and packaging that benefits from a sleek, engineered look. For dense reading, its decorative terminals and wide rhythm may be more attention-grabbing than neutral.
The overall tone feels futuristic and mechanical, with an aerodynamic, sci‑fi sensibility. Its mix of smooth rounded shapes and sharp diagonal cuts suggests speed, precision, and technology, making it feel more like a designed interface voice than a neutral text face.
The design appears intended to deliver a contemporary, high-tech display voice built on geometric sans foundations, adding aerodynamic cuts and underscored terminals to create a distinctive, recognizable silhouette. The goal seems to balance rounded, friendly geometry with aggressive, precise accents for impact.
Several glyphs show bespoke, logo-like decisions—particularly in the diagonals and terminals—so the texture varies noticeably between letters with straight geometry and those with rounded bowls. Numerals and key capitals carry strong personality that will be most evident in headlines, while smaller sizes may emphasize the stylized cuts and underlines.