Sans Normal Tiho 1 is a light, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, logotypes, posters, luxury, fashion, refined, dramatic, display impact, premium branding, modern elegance, editorial tone, signature forms, calligraphic, flared, tapered, sharp, sleek.
A crisp, display-minded Latin with extreme stroke modulation: verticals read dark and steady while many horizontals and diagonals taper to hairline thins. Curves are clean and open, with rounded bowls that finish in pointed, flared terminals rather than true serifs, giving many letters a carved, incised feel. Proportions are expansive, with generous width and ample internal counters that keep the rhythm airy despite the strong contrast. The lowercase shows a single-story “a,” compact shoulders, and a notably light, flowing “s,” while figures and capitals share the same sharp, tapered joining and thin cross-strokes.
Best suited to headlines, magazine titling, brand marks, and other large-size applications where its dramatic contrast and flared terminals can read cleanly. It can also work for short subheads or pull quotes when ample size and spacing are available.
The overall tone is polished and high-end, blending modern restraint with a hint of calligraphic drama. Its sharp terminals and glossy contrast project elegance and confidence, suggesting fashion, beauty, and premium editorial contexts rather than utilitarian text settings.
The design appears intended to deliver a contemporary, luxury-leaning voice by pairing broad, open proportions with sharply tapered strokes and flare-like terminals. It aims for memorable display impact with a refined, fashion-forward finish rather than neutral, everyday readability.
Hairline elements—especially crossbars, diagonals, and the “s”/“2”/“3” style curves—become visually delicate compared with the heavy stems, so the design’s character is most apparent at larger sizes. The wide stance and open apertures help maintain clarity in headings, while the tapered terminals add a distinctive signature in logos and titling.