Sans Normal Tybav 7 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Ador Hairline' by Fontador, 'Epoca Classic' by Hoftype, 'Optima Nova' by Linotype, 'Skeena' by Microsoft Corporation, 'Alinea Incise' by Présence Typo, 'Sigvar Serial' by SoftMaker, and 'TS Castle' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, editorial, branding, packaging, confident, classic, sturdy, elegant, impact, authority, refinement, readability, bracketed, arched terminals, tapered joins, ball terminals, open counters.
A very heavy, high-contrast serif design with broad vertical stems and sharply tapered curves. The letterforms show distinctly bracketed serifs and smooth, scooped joins that create a sculpted, engraved feel rather than a geometric one. Rounds (C, O, G) are generous and clean, while horizontals and crossbars are comparatively fine, emphasizing a strong vertical rhythm. Lowercase forms are compact and sturdy, with a double-storey a and g, pronounced ear on g, and a ball-terminal style on j; numerals are similarly weighty with crisp transitions and stable proportions.
This design is best suited to display settings such as headlines, pull quotes, magazine titles, posters, and bold brand lockups where its contrast and serif detailing can be appreciated. It can also work for short, attention-grabbing text on packaging or covers, especially when a traditional but forceful voice is desired.
The font projects a confident, authoritative tone with a classic editorial polish. Its dramatic contrast and substantial weight feel emphatic and premium, suited to statements that should read as established and deliberate rather than casual or minimal.
The design intention reads as a modern, high-impact take on a classic serif: maximizing weight and contrast for strong presence while keeping curves refined for a polished finish. It appears built to deliver dense, authoritative typographic color and clear silhouette recognition in large sizes.
Spacing and color appear even in the sample text, producing a dense, headline-forward texture. Pointed apexes and tight interior angles (such as in A, V, W, and k) add crispness, while the rounded joins keep the overall impression smooth and controlled.