Sans Normal Afluv 3 is a regular weight, normal width, low contrast, italic, tall x-height font visually similar to 'Incised 901' by Bitstream, 'NuOrder' by The Northern Block, and 'Antique Olive' by URW Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, posters, editorial, signage, modern, dynamic, clean, confident, sporty, add motion, modernize tone, improve clarity, stay neutral, oblique, geometric, rounded, crisp, open counters.
A clean oblique sans with smoothly rounded bowls and restrained, even stroke modulation. The letterforms lean consistently forward, with compact joins and tapered terminals that stay crisp rather than brushy. Counters are open and largely circular/elliptical, giving the design a clear, contemporary rhythm, while the lowercase shows a notably tall body and simplified shapes. Numerals follow the same slanted construction with straightforward geometry and minimal ornament.
Well-suited for brand identities, headlines, and display typography where an energetic, modern slant is desirable. It can also work for short editorial callouts, product packaging, and signage that benefits from a clean sans voice with added motion.
The overall tone feels modern and energetic, with a forward-leaning posture that suggests motion and momentum. Its smooth curves and uncluttered construction keep it friendly and accessible, while the sharpness of the cuts adds a purposeful, performance-oriented edge.
Likely designed as a contemporary italic companion or standalone oblique for modern interfaces and marketing, prioritizing clear shapes, smooth geometry, and a sense of forward movement without decorative excess.
Spacing appears even and controlled in running text, and the consistent slant helps words form a cohesive diagonal flow. The mix of rounded curves with clean, angled cuts creates a balanced look that reads as both functional and contemporary.