Sans Normal Afbek 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: ui labels, branding, headlines, posters, signage, modern, clean, technical, dynamic, neutral, contemporary clarity, functional emphasis, neutral branding, systematic design, geometric, oblique, crisp, streamlined, open counters.
A slanted sans with a clean, geometric construction and smooth, low-contrast strokes. Curves are broadly circular and evenly weighted, with open apertures and simple, unadorned terminals that keep the texture crisp. The italic angle is consistent across capitals, lowercase, and figures, producing a steady right-leaning rhythm. Proportions feel balanced rather than condensed, and spacing reads even in running text, giving the face a tidy, contemporary color on the page.
Well suited to interface labels, product branding, and informational design where a contemporary sans is needed with a bit of forward momentum. It also works effectively for headlines, posters, and signage, where the italic stance can add emphasis while retaining clarity.
The overall tone is modern and matter-of-fact, with a forward-leaning energy that suggests motion and efficiency. It feels neutral and professional rather than expressive, lending itself to clear, utility-driven typography.
The design appears intended to provide a straightforward, modern oblique sans that reads cleanly in continuous text while offering a slightly more dynamic voice than an upright companion. Its geometric shapes and consistent slant suggest a focus on clarity, cohesion, and contemporary usability.
The numeral set follows the same oblique, rounded construction as the letters, maintaining a cohesive texture in mixed alphanumeric settings. In the sample text, the slant and open forms help keep lines readable while adding a subtle sense of speed and emphasis without becoming decorative.