Serif Normal Bolam 2 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Whiskey Sour' by Fenotype, 'Black Strong' by Great Studio, 'Ltt Recoleta' and 'Recoleta' by Latinotype, 'Bogue' and 'Bogue Slab' by Melvastype, and 'Raspberie' by Variatype (names referenced only for comparison).
Keywords: headlines, posters, packaging, book covers, branding, retro, friendly, lively, storybook, display, attention, warmth, nostalgia, personality, impact, soft serifs, bracketed, ball terminals, ink-trap feel, rounded corners.
A heavy, softly modeled serif with generous proportions and strongly rounded joins. Serifs are bracketed and bulbous, with many terminals swelling into teardrop/ball-like shapes that give the strokes a cushioned, inked-in feel. Counters are relatively open for the weight, and curves show pronounced thick–thin modulation with smooth, organic transitions rather than sharp rational geometry. Overall spacing reads comfortable and slightly loose, supporting a confident, poster-like rhythm.
Best used at headline and display sizes where the soft, sculpted details and lively terminals can be appreciated. It works well for packaging, editorial titles, book covers, and brand marks that want a bold, approachable presence; it can also support short bursts of text, such as pull quotes or section headers, where personality is desired.
The tone is warm and extroverted, with a nostalgic, mid-century flavor and a hint of hand-inked charm. Its bouncy terminals and soft bracketing feel welcoming and playful rather than formal, making it well suited to upbeat, characterful messaging.
The design appears intended to deliver a bold, attention-grabbing serif voice with friendly warmth, blending traditional serif structures with rounded, decorative terminal shaping for a distinctive, retro-leaning texture.
Uppercase forms have a strong, stable stance with rounded shoulders and softened corners, while lowercase shows especially expressive terminals on letters like a, g, j, and y. Numerals are stout and highly legible, matching the same swelling terminals and soft bracketing for a cohesive texture in mixed settings.