Sans Normal Amkeg 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Northpole' by 38-lineart, 'FF Infra' by FontFont, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: ui, branding, signage, headlines, editorial, modern, neutral, clean, functional, friendly, clarity, versatility, contemporary tone, systematic consistency, rounded, geometric, monoline, open counters, high legibility.
A clean, monoline sans with rounded geometry and smooth, circular bowls. Curves are generous and consistent, while verticals and horizontals stay straight and even, producing a steady, contemporary texture in text. Apertures and counters are open, and terminals read as crisp and straightforward rather than stylized, giving the design a clear, utilitarian rhythm across caps, lowercase, and numerals.
Well-suited to interface typography, product branding, and information design where clarity and consistency matter. It also performs confidently in headlines and subheads, and can support editorial layouts that need a contemporary, unobtrusive sans.
The overall tone is modern and neutral with a subtle friendliness from its rounded forms. It feels practical and trustworthy rather than expressive, making it easy to pair with more characterful elements in a layout.
The design appears intended as a general-purpose, modern sans that prioritizes legibility and even typographic color. Its rounded geometric construction suggests a focus on clarity, versatility, and a calm, contemporary voice across both display and text settings.
Capital forms look sturdy and balanced, with broad, even strokes that hold up well at display sizes. The lowercase maintains a straightforward construction and consistent spacing, while numerals follow the same geometric logic for a cohesive, system-like feel.