Sans Superellipse Hilup 2 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Sharp Grotesk Latin' by Monotype and 'Calps' and 'Calps Sans' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, branding, condensed, impactful, industrial, modern, poster-like, space saving, attention grabbing, systematic look, strong branding, blocky, rounded corners, compact, dense, sturdy.
A compact, heavy sans with a tall, condensed silhouette and tightly enclosed counters. Curves are built from rounded-rectangle logic, giving bowls and terminals a squared-off softness rather than true circles. Strokes remain uniform in thickness, with short, firm joins and minimal modulation, producing a dense, even texture in lines of text. The lowercase is straightforward and utilitarian, with a single-storey a and g, short ascenders/descenders, and a small dot on i and j that reads as a square/rectangular element. Numerals follow the same compact, blocky construction for consistent color in display sizes.
This font is well suited to headlines, posters, and short statements where condensed weight can maximize impact in limited horizontal space. It also fits signage, labels, and packaging systems that need a sturdy, high-contrast-from-distance wordmark feel. For longer copy, it will perform best in brief subheads or callouts rather than continuous text blocks.
The overall tone is assertive and workmanlike, with a strong, compressed presence that feels built for attention. Its rounded corners temper the severity, adding a contemporary, engineered friendliness without becoming playful. The result reads as modern signage and headline typography: direct, confident, and slightly industrial.
The design appears intended to deliver maximum visual punch with an engineered, compact form language. By combining uniform heavy strokes with rounded-rectangle geometry, it aims to stay legible and consistent while projecting a bold, contemporary voice in display typography.
Spacing appears designed to keep word shapes tight and punchy, helping it hold together in stacked or multi-line settings. The squared curves and narrow apertures can make interior spaces fill in quickly at small sizes, so it reads best when given enough size or breathing room. The glyphs maintain a consistent rhythm across uppercase, lowercase, and figures, supporting cohesive typographic color in bold statements.