Sans Superellipse Hidoy 7 is a very bold, very narrow, monoline, upright, normal x-height font visually similar to 'Coastal' by Arkitype, 'Armetica' by Hsan Fonts, 'Duotone' by Match & Kerosene, 'Cargi' by Studio Principle Type, 'Kapra Neue' by Typoforge Studio, and 'Chigo' by Umka Type (names referenced only for comparison).
Keywords: headlines, posters, signage, sports branding, packaging, industrial, assertive, compact, utilitarian, modern, space saving, high impact, clarity, modern utility, brand presence, condensed, blocky, high-contrast (shape), rounded corners, uniform stroke.
A compact, condensed sans with heavy, even strokes and tightly controlled proportions. Curves are built from rounded-rectangle geometry, giving counters and bowls a squared-off, superelliptical feel rather than purely circular forms. Terminals are clean and mostly flat, with subtly softened corners that keep the dense texture from feeling harsh. The uppercase is tall and commanding, while the lowercase keeps a sturdy, upright stance with simple construction and minimal modulation.
Best suited to short, high-impact settings such as headlines, posters, banners, signage, and bold packaging callouts where tight width and strong presence are advantages. It can also work for branding marks or labels that need a compact footprint and high visibility at a distance.
The overall tone is forceful and efficient, with a no-nonsense, engineered look. Its dense rhythm and squared-round forms suggest industrial signage and sports or headline typography, conveying urgency and impact without decorative flair.
The design appears intended to deliver maximum impact in minimal horizontal space, using rounded-rectangle construction to keep shapes sturdy and cohesive. It prioritizes a strong silhouette and consistent weight for clear, attention-grabbing display typography.
At text sizes it creates a strong, dark typographic color, so spacing and line length will noticeably affect readability. The numerals match the same condensed, block-forward structure, reinforcing a consistent, poster-like voice across letters and figures.