Sans Normal Ogpi 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, and 'URW Form' and 'URW Grotesk' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, confident, impact, legibility, approachability, simplicity, modernity, rounded, geometric, clean, chunky, compact.
This is a heavy, rounded sans with compact proportions and broadly geometric construction. Strokes stay consistently thick with smooth, circular curves and gently squared terminals, giving letters a solid, even color. Counters are relatively small and tight, while bowls and rounds (C, O, G, e) read as clean arcs rather than calligraphic forms. The lowercase shows single-storey a and g, and the overall rhythm feels straightforward and sturdy with minimal modulation.
Best used where strong presence and quick readability matter, such as headlines, posters, brand marks, packaging callouts, and signage. It also works well for short UI labels or buttons when a friendly, emphatic voice is desired, though its dense weight suggests using it sparingly for longer text.
The tone is upbeat and approachable, combining a contemporary, no-nonsense heft with a friendly softness from the rounded geometry. It feels confident and attention-grabbing without turning aggressive, making it well suited to cheerful, high-impact messaging.
The design appears intended to deliver high impact with a friendly, geometric voice—maximizing boldness and clarity while keeping forms soft and approachable through rounded curves and simplified structures.
Digits are bold and highly legible with simple, blocky silhouettes; the 2 and 3 have generous curves, while 1 is a plain vertical form. The uppercase Q has a clear tail, and the lowercase j includes a distinct dot and a curved descender, reinforcing the font’s rounded, informal character.