Slab Square Tota 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Vigor DT' by DTP Types; 'Cargan', 'Equip Slab', and 'Shandon Slab' by Hoftype; 'Breve Slab Text' and 'Ni Slab' by Monotype; and 'Hybrid' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, assertive, retro, sporty, industrial, headline, impact, motion, ruggedness, nostalgia, signage, chunky, bracketed, ink-trap feel, compact counters, lively rhythm.
A heavy italic slab-serif with chunky proportions and a pronounced forward slant. Strokes stay broadly consistent in weight, with robust, squared-off slabs that read as slightly bracketed rather than razor-sharp. The letterforms feel compact through the bowls and counters, and several joins and corners show subtle notching/ink-trap-like shaping that adds texture and improves separation at bold sizes. Overall spacing is open enough for display use, while the dense interiors keep the page tone dark and solid.
Best used where strong impact is needed: headlines, short blurbs, posters, and bold brand marks. It also fits sports and event graphics, as well as packaging or labels that benefit from a loud, vintage-leaning voice. For longer text, it will read most comfortably at larger sizes with ample leading due to its dark color and compact counters.
The tone is energetic and assertive, blending a vintage print/wood-type sensibility with a sporty, poster-ready punch. Its slanted stance and thick slabs create a sense of motion and confidence, suited to bold messaging and attention-grabbing branding.
The design appears intended to deliver maximum display impact with a dynamic italic posture, combining sturdy slab serifs with a compact, rugged structure. The subtle corner shaping suggests an effort to keep heavy joins from clogging while preserving a bold, industrial presence.
Round letters like O and Q are generously wide and stable, while diagonals and arms maintain a consistent, blocky momentum. Numerals match the same muscular, italicized stance, keeping the set cohesive for pricing, dates, and scoreboard-style callouts.