Slab Contrasted Ihsy 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Vigor DT' by DTP Types, 'FF Kievit Slab' by FontFont, 'Shandon Slab' by Hoftype, 'Rooney' by Jan Fromm, 'TheSerif' by LucasFonts, 'Modum' by The Northern Block, and 'Kheops' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, editorial display, assertive, vintage, sporty, editorial, american, impact, nostalgia, energy, authority, branding, bracketed, chunky, ink-trap-ish, compressed joins, ball terminals.
A heavy, right-slanted serif with thick, blocky slabs and subtly bracketed joins. Strokes show clear but not extreme modulation, with broad horizontals and sturdy verticals creating a compact, muscular texture. Counters are tight and apertures are moderately closed, helping the face read as dense and punchy at display sizes. Details like rounded joins, occasional ball-like terminals, and squared-off feet give the letters a carved, poster-like solidity, while the italic angle adds forward motion.
Best suited to headlines, posters, and short emphatic copy where its dense texture and slab serifs can project authority. It also fits sports branding, product packaging, and retro-leaning promotional materials where a bold italic voice is needed without losing typographic structure.
The overall tone feels confident and energetic, with a nostalgic, workmanlike character reminiscent of classic advertising and team branding. Its weight and slanted stance communicate urgency and impact, balancing toughness with a slightly refined, editorial sheen from the serif modeling.
The design appears intended to deliver maximum impact with a robust slab-serif foundation and a dynamic italic slant, producing a strong, attention-grabbing display voice that still retains traditional serif cues for familiarity and legitimacy.
Uppercase forms are built for strong silhouettes, while the lowercase keeps a sturdy, readable rhythm with compact counters and pronounced serifs. Numerals match the same chunky, slabbed construction, maintaining a consistent color across mixed text and figures.