Sans Normal Lumat 5 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'FS Koopman' by Fontsmith, 'Bari Sans' by JCFonts, 'Identidad' by Punchform, 'Malnor Sans' by Sikifonts, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, assertive, modern, playful, impact, motion, attention, modernity, slanted, rounded, chunky, soft corners, high impact.
This typeface is a very heavy, forward-slanted sans with broad proportions and compact internal counters. Strokes are consistently thick with smooth, rounded joins and softened terminals, giving curved letters a dense, filled-in feel. The uppercase has a sturdy, blocky silhouette (notably in forms like C, D, O, and S), while the lowercase continues the same robust rhythm with single-storey a and g and a rounded, prominent i/j dot. Numerals are bold and stable, with wide, simple shapes that read clearly at display sizes.
It suits bold headlines, posters, and promotional graphics where impact and momentum matter. The strong, rounded shapes also work well for sports branding, packaging fronts, and short signage messages where quick recognition is the priority.
The overall tone is energetic and direct, with a sporty, action-oriented slant that feels fast and confident. Its rounded massing keeps it friendly rather than harsh, balancing toughness with approachability.
The design appears intended to deliver maximum presence with a streamlined, contemporary sans structure, using a pronounced slant and rounded, dense forms to communicate speed and confidence in display typography.
Because of the weight and tight apertures, fine detail and small sizes may look dark; it performs best when given breathing room through generous tracking and line spacing. The slant and wide stance create a strong left-to-right motion that is especially noticeable in all-caps settings.