Sans Normal Lirat 9 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Faible' and 'Glance Sans' by Identity Letters, 'Boston' and 'Texta Pro' by Latinotype, 'Laca Text' by Nova Type Foundry, and 'Axios Pro' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, confident, playful, friendly, attention, motion, approachability, impact, modernity, rounded, oblique, soft corners, compact counters, high impact.
A heavy, oblique sans with rounded, somewhat squarish curves and a sturdy, compact build. Strokes are consistently thick with minimal modulation, producing strong, even color in text. Curves tend toward circles and ellipses, while terminals are blunt and softly rounded, giving corners a cushioned feel. The proportions read slightly expanded and the slant adds forward motion, with open, simplified forms that stay clear at display sizes.
Well suited to headlines, titles, and short bursts of text where strong presence and motion are desirable. It fits branding and packaging that want a friendly, energetic tone, and works naturally for sporty or youthful visual systems. For longer passages it reads best at larger sizes where its compact counters remain comfortable.
The overall tone is energetic and upbeat, with a confident, modern voice. Its softened geometry keeps it approachable rather than severe, while the strong weight and slant suggest motion, speed, and emphasis.
Likely intended as a high-impact, forward-leaning sans that combines geometric roundness with a bold, attention-grabbing stance. The design emphasizes clarity and punch, balancing assertiveness with softened shapes to stay approachable.
The design’s rounded geometry and tight internal spaces create a bold, poster-like texture, and the numerals match the same sturdy, simplified rhythm. In longer samples the font maintains a consistent, punchy presence, favoring impact over delicacy.