Sans Normal Alrut 6 is a bold, wide, low contrast, upright, tall x-height font.
Keywords: branding, headlines, logotypes, packaging, posters, futuristic, tech, space-age, retro-modern, friendly, modernization, tech tone, friendly geometry, display impact, clarity, rounded, geometric, extended, soft corners, monoline.
A rounded, geometric sans with extended proportions and generously open counters. Strokes are monoline and smoothly curved, with rounded terminals and squared-off joins that give many letters a soft-rectangular silhouette. Curves lean toward circles and racetrack shapes (notably in O, C, and the bowls), while horizontals feel sturdy and flat, creating a stable baseline rhythm. The lowercase has a tall x-height and compact ascenders, with simplified, highly legible forms; numerals follow the same rounded-rect geometry and read cleanly at display sizes.
Best suited for branding and display applications where a contemporary, rounded-tech personality is desired—such as logotypes, headlines, packaging, posters, and product identity. It also works well for UI titling or feature text where a friendly futuristic tone and strong silhouette recognition are beneficial.
The overall tone is contemporary and tech-forward, with a subtle retro-futurist flavor. Rounded corners and friendly curves keep it approachable, while the wide stance and engineered shapes add a sleek, digital feel suited to modern interfaces and branding.
The design appears intended to merge geometric construction with softened corners to create a distinctive, modern sans that feels both engineered and approachable. Its extended width and simplified letterforms aim to maximize impact and clarity, especially in titles and identity-driven typography.
Distinctive shapes such as the single-storey a and g, the angular-yet-rounded K, and the squared bowls in characters like B and P reinforce a consistent modular construction. The uppercase and lowercase share the same softened rectangular logic, producing a cohesive, highly stylized voice that remains readable in short blocks of text.