Slab Contrasted Urni 7 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, posters, branding, packaging, sturdy, authoritative, heritage, confident, impact, readability, tradition, print feel, authority, bracketed, beaked, ink-trap-like, rounded joins, soft corners.
A robust serif design with pronounced slab-like terminals and subtly bracketed joins that keep the heavy strokes from feeling blunt. Forms are relatively wide with open counters and a steady vertical posture, while the stroke modulation is noticeable but controlled, adding shape and hierarchy without turning calligraphic. Serifs read as blocky yet slightly tapered or beaked on some letters, and curves show gentle squaring at stress points, giving an inked, print-forward texture. The lowercase is compact and workmanlike, with a single-storey “g” and sturdy, rectangular feet on stems; numerals are broad and weighty with clear, old-style solidity.
Best suited to headlines, decks, and short-to-medium passages where a strong, traditional voice is desired. It can anchor editorial layouts, posters, and brand systems that need a sturdy, print-like character, and it also works well for packaging or signage where clarity and impact matter.
The overall tone is dependable and traditional, with a newsroom/editorial seriousness and a hint of vintage print craft. Its heavy, carved-looking serifs and confident rhythm create an authoritative voice that feels grounded rather than delicate or ornamental.
Likely designed to deliver a bold, print-centric serif with strong slabs and controlled contrast—combining classic editorial cues with a contemporary sturdiness for high-impact typography.
In text, the strong serifs and wide proportions create a dark, even color and a slightly rugged texture, especially where curved letters meet terminals. The punctuation and spacing appear tuned for impactful setting, favoring presence and stability over airy refinement.