Sans Normal Benud 13 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Prelo Compressed' by Monotype, 'Akwe Pro' by ROHH, 'LFT Etica' by TypeTogether, and 'Coben' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, utilitarian, clean, punchy, space-saving, impact, clarity, display focus, modern utility, condensed, compact, tall, closed apertures, flat terminals.
A compact sans with tall proportions and sturdy, even strokes. Curves are clean and tightly drawn, with relatively closed apertures (notably in letters like C, S, and a) that emphasize a dense texture. Terminals are predominantly flat and squared, while the lowercase shows simplified, single-storey forms (a and g) and a short-shouldered r, reinforcing a straightforward, engineered rhythm. Counters are small for the weight, and round characters read slightly squarish due to the condensed geometry and firm joins.
This face performs best where space is limited but impact is needed—headlines, subheads, posters, and bold branding lines. Its condensed build and strong stroke presence also suit packaging and signage, especially for short phrases, labels, and attention-grabbing callouts.
The overall tone is modern and no-nonsense, projecting confidence and efficiency rather than softness. Its condensed stance and dark color give it a direct, assertive voice suited to practical communication and strong typographic presence.
The design appears intended to deliver a strong, space-saving sans with a clean, contemporary feel. By combining condensed proportions with simplified forms and tight apertures, it prioritizes efficiency, consistency, and a solid typographic block for display-oriented settings.
The alphabet exhibits consistent vertical emphasis and tight internal spacing, creating a uniform, poster-like color in text. Numerals follow the same compact logic with sturdy, simplified shapes that stay highly legible at larger sizes and in short runs.