Sans Normal Benud 3 is a bold, narrow, low contrast, upright, tall x-height font visually similar to 'FF Clan' by FontFont; 'Arlen' by Groteskly Yours; 'Akwe Pro' by ROHH; and 'Amsi Pro', 'Amsi Pro AKS', and 'Sans Beam' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, editorial display, modern, utilitarian, authoritative, condensed, clean, space efficiency, strong presence, clear signage, modern display, vertical stress, tight spacing, compact, crisp, high impact.
A compact sans with strongly vertical proportions and a tight rhythm. Strokes are consistently weighty with minimal contrast, producing dense, solid letterforms and crisp counters. Curves are round but controlled, with squared-off terminals and a generally straight, engineered feel; bowls and apertures stay relatively closed, supporting a firm, columnar texture in text. Uppercase forms read tall and uniform, while the lowercase maintains a large x-height and sturdy stems that keep small sizes legible.
Best suited to headlines, posters, and signage where compact width and strong color help maximize impact in limited space. It also works well for packaging and editorial display typography that needs a contemporary, functional look. For longer passages, it will be most comfortable with generous leading and careful tracking to avoid a crowded texture.
The overall tone is modern and no-nonsense, leaning more functional than friendly. Its compressed build and heavy presence create an assertive, attention-grabbing voice suited to straightforward messaging. The texture feels industrial and pragmatic rather than delicate or expressive.
The design appears intended to deliver a space-efficient, high-impact sans for display use, prioritizing compact width, sturdy construction, and clear silhouettes. Its controlled curves and squared terminals suggest a focus on clarity and consistency across letters and numerals in bold, attention-forward settings.
The numerals are similarly compact and weighty, matching the letters for consistent color in mixed settings. The design’s tight internal space and condensed build favor short lines and larger sizes, where the strong verticality and solid shapes remain clear without feeling cramped.