Serif Normal Fumuh 3 is a regular weight, normal width, high contrast, italic, normal x-height font visually similar to 'Berthold Corporate A' by Berthold and 'Corporate A' and 'Corporate A WGL' by URW Type Foundry (names referenced only for comparison).
Keywords: editorial, books, magazines, headlines, pull quotes, classic, literary, refined, formal, text companion, italic emphasis, editorial tone, classic refinement, bracketed, calligraphic, crisp, sharp, leaning.
A high-contrast italic serif with a pronounced rightward slant and crisp, finely tapered serifs. Strokes show strong thick–thin modulation with sharp joins and pointed terminals, giving the letterforms a lively, engraved feel. Capitals are broad and authoritative with flaring entry strokes, while the lowercase is compact with a steady x-height and energetic diagonals. Overall rhythm is smooth and continuous, with careful spacing that supports flowing word shapes in text.
Well suited for editorial typography where an italic voice is needed for emphasis, leads, or literary flavor—such as magazines, book interiors, and pull quotes. It also performs strongly in headlines and subheads that benefit from a refined, traditional serif character, especially at medium to large sizes.
The tone is classical and cultivated, evoking traditional book typography and formal print. Its energetic italics add a sense of motion and emphasis, reading as elegant rather than decorative. The sharp contrast and clean serifs lend a confident, editorial seriousness.
The design appears intended as a conventional text serif italic with heightened contrast and a calligraphic slant, providing an expressive yet disciplined companion for editorial composition. It aims to deliver a familiar, bookish voice while adding sparkle through sharp terminals and lively stroke modulation.
The figures follow the same italic, high-contrast logic as the letters, with noticeable angled stress and crisp finishing. Curves are taut and slightly condensed in feel, and the slanted construction keeps lines of text visually cohesive when set at larger sizes.