Sans Normal Amrig 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Oriet' by Lafontype, 'Anthro' by Studio Few, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, ui labels, posters, signage, modern, friendly, confident, clean, straightforward, clarity, modernity, approachability, versatility, geometric, rounded, sturdy, high legibility, open counters.
A solid, geometric sans with generous, round bowls and smoothly curved shoulders, balanced by crisp horizontal and vertical terminals. Strokes stay even and sturdy, with compact joins and clean intersections that keep the silhouette stable at larger sizes. Circular forms (notably in O, C, G, and numerals like 0, 6, 8, 9) read as near-monoline geometry, while straight-sided letters like E, F, H, and N maintain a firm, architectural rhythm. Lowercase is simple and legible, with open apertures and minimal modulation, and numerals appear clear and well-proportioned for mixed text settings.
Best suited to headlines and short-to-medium copy where a strong, clean voice is needed—such as brand wordmarks, marketing graphics, posters, and clear signage. Its robust shapes and open counters also make it a practical option for UI labels, buttons, and dashboard typography where quick recognition matters.
The overall tone is contemporary and approachable, projecting clarity and confidence without feeling harsh. Its rounded geometry adds a friendly, user-facing character, while the firm stroke weight gives it a dependable, authoritative presence.
The font appears designed to deliver a modern, geometric sans voice with high clarity and a friendly edge, prioritizing straightforward letterforms, stable rhythm, and dependable readability in contemporary layouts.
Spacing appears even and steady in the sample text, supporting a calm reading rhythm. The design favors straightforward constructions over stylistic quirks, keeping letterforms distinct (e.g., I vs. J, and open forms in e/c/s) and maintaining strong silhouette recognition across the set.