Sans Normal Arkuv 1 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Dialog' by Linotype and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: ui text, editorial, product copy, wayfinding, presentations, neutral, modern, friendly, clean, utilitarian, everyday readability, neutral branding, clean interface, general-purpose, rounded terminals, open apertures, clear counters, balanced proportions, even texture.
A clean, contemporary sans with softly rounded curves and largely uniform stroke weight. Letterforms favor circular and elliptical construction, producing smooth bowls and consistent counters, while joins and terminals stay straightforward rather than calligraphic. Uppercase proportions feel balanced and stable, with wide, open shapes (notably in C, G, and S) that maintain clarity. Lowercase forms are simple and legible, with round i-dots, compact shoulders, and a single-storey g, creating an even typographic color in text. Numerals are clear and sturdy, with uncomplicated shapes that align well with the overall geometry.
This font is well suited to interface and product text where a calm, even texture supports long-form readability. It also works effectively for editorial layouts, corporate communications, and general-purpose signage where clean forms and open counters help maintain clarity across sizes.
The overall tone is neutral and approachable, leaning modern and practical rather than expressive. Its rounded construction gives it a friendly, contemporary voice suitable for everyday communication without drawing attention to itself.
The design appears intended as a versatile, general-purpose sans that emphasizes neutral readability and geometric smoothness. Its restrained detailing and rounded construction suggest a focus on clear communication across both display and text contexts.
Spacing and rhythm appear consistent across the alphabet, producing a steady texture in paragraph settings. The typeface reads well at larger sizes in the sample text, with open counters and restrained details that help maintain clarity.