Sans Normal Ulbuv 2 is a light, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, books, magazines, web reading, classic, bookish, friendly, warm, calm, readability, warmth, editorial tone, everyday utility, soft terminals, open counters, humanist, organic, lively rhythm.
This typeface has a gently humanist skeleton with smooth, rounded curves and slightly tapered strokes that keep the color even without looking mechanical. Terminals are predominantly soft and subtly flared rather than blunt, and joins are clean with modest stroke modulation that adds a handwritten warmth while staying controlled. Uppercase forms feel open and spacious, while the lowercase shows a flowing rhythm with single-storey shapes and generous apertures; the overall texture reads clear and relaxed in running text.
It suits extended reading in editorial layouts, books, and magazine typography where a warm, humanist voice is preferred. It also works well for web and UI copy when a softer, less clinical sans is desired, and can handle headings at larger sizes where its rounded construction becomes more expressive.
The tone is approachable and classic, balancing a traditional editorial feel with a contemporary softness. Its rounded forms and calm stroke behavior make it feel friendly and readable, with just enough personality to avoid neutrality.
The design appears intended to deliver dependable readability with a subtly organic character—combining open, rounded forms and soft terminals to create a comfortable, contemporary text face that still feels familiar.
Proportions lean toward moderate, with roomy internal spaces and clear differentiation in key shapes (notably the circular letters and the numerals). The figures appear designed to sit comfortably alongside text, maintaining the same gentle curvature and open forms.