Sans Normal Ligam 15 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bronkoh' by Brink, 'Roihu' by Melvastype, 'Belle Sans' by Park Street Studio, 'Akagi' and 'Akagi Pro' by Positype, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, energetic, modern, playful, impact, emphasis, speed, modernity, oblique, geometric, rounded, bulky, compact.
A heavy, oblique sans with compact proportions and rounded, geometric construction. Strokes are thick and largely monolinear, with smooth curves and squared-off terminals that keep counters open despite the weight. The slant is consistent across capitals, lowercase, and figures, producing a forward-leaning rhythm. Letterforms favor simple, sturdy shapes with broad shoulders and restrained detailing, giving the alphabet a tight, cohesive texture in text.
This font is well-suited to headlines, posters, and campaign graphics where strong presence and momentum are needed. It also fits branding and packaging that benefit from a modern, sporty voice, and it can work for short UI or label-style text where bold, italic emphasis is desired.
The overall tone is bold and energetic, with a forward motion that reads as sporty and assertive. Its rounded geometry keeps it friendly rather than harsh, making it feel contemporary and approachable while still attention-grabbing.
The design appears intended to deliver maximum impact with a clean, geometric sans structure, using an oblique posture to suggest speed and emphasis. It prioritizes bold readability and a contemporary, energetic personality over delicate detail.
At display sizes the forms feel clean and punchy, and the oblique angle adds emphasis without requiring additional ornament. The numerals match the letterforms in weight and stance, supporting consistent typographic color in mixed alphanumeric settings.