Sans Normal Likob 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'JAF Bernini Sans' by Just Another Foundry, 'Frutiger' and 'Praxis Next' by Linotype, 'SST' by Monotype, 'Fact' by ParaType, and 'Lina' by Roy Cole (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, display ads, sporty, urgent, confident, modern, punchy, emphasis, motion, impact, branding, display, slanted, heavyweight, rounded, compact, dynamic.
A heavy, right-slanted sans with rounded bowls and broadly squared terminals that read as cut on an angle. Strokes are thick and even, with smooth curves and a slightly compact, forward-leaning rhythm that keeps counters relatively tight in letters like a, e, and s. Uppercase forms are straightforward and geometric, while lowercase shows single-storey constructions and robust joins that emphasize mass and continuity. Numerals follow the same sturdy, slanted build with clear, simple silhouettes.
Best suited for short-to-medium display settings where bold, slanted letterforms can deliver immediate emphasis—headlines, posters, promotional graphics, sports and active-lifestyle branding, and packaging callouts. It can work for brief blocks of text when strong typographic color and momentum are desired, but its dense weight favors larger sizes and clear spacing.
The overall tone is energetic and assertive, with a strong sense of motion created by the consistent italic slant and chunky weight. It feels contemporary and performance-oriented—more about impact and momentum than finesse or delicacy.
The design appears intended to provide a high-impact italic sans that combines geometric clarity with substantial weight, creating a fast, emphatic voice for branding and display typography. Its rounded construction and angled terminals balance friendliness with force, aiming for legibility alongside strong visual presence.
The slant is consistent across uppercase, lowercase, and figures, giving lines of text a unified, directional flow. Round letters (O, Q, C) feel broadly elliptical and stable, while diagonals (K, V, W, X) look muscular and compact, reinforcing a dense, forceful texture in paragraphs.