Sans Normal Vabed 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: branding, editorial, ui text, packaging, posters, friendly, casual, modern, approachable, airy, add warmth, increase motion, keep clarity, modernize tone, rounded, humanist, slanted, open apertures, soft terminals.
A slanted sans with rounded, gently elliptical construction and smooth, continuous curves. Strokes stay even and clean, with soft terminals and minimal abrupt joins, giving letters a fluid rhythm. Counters are generous and apertures remain open, while proportions lean slightly narrow in places due to the italic slant and compact curves. Numerals and lowercase forms echo the same rounded geometry, producing a cohesive, lightly animated texture in text.
Well suited to brand identities and marketing materials that want a modern, approachable tone, as well as editorial pull quotes and headlines where a gentle slant adds motion. It can also work for UI labels and short blocks of text when a friendly sans voice is desired, and for packaging or posters that benefit from rounded, open forms.
The overall tone is friendly and informal, with a light, conversational energy. Its smooth curves and soft endings feel approachable and contemporary rather than technical or rigid, making the voice feel relaxed and personable.
The design appears aimed at delivering an easygoing italic sans that stays clean and readable while introducing warmth through rounded geometry and soft terminals. It prioritizes smooth rhythm and openness over stark, mechanical precision, creating an accessible contemporary texture for display and text settings.
The italic angle is consistent across capitals, lowercase, and numerals, and the letterforms avoid sharp corners in favor of softened transitions. The rounded shapes and open counters help maintain clarity in running text while keeping a distinctly lively, handwritten-adjacent impression without becoming script-like.