Sans Normal Wibur 2 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Whitney' by Hoefler & Co., 'Averta PE' by Intelligent Design, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'TT Norms Pro' by TypeType, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids, signage, playful, handmade, bold, friendly, quirky, display impact, handmade feel, friendly branding, playful tone, chunky, rounded, irregular, textured, bouncy.
A heavy, rounded sans with chunky strokes and softly bulging curves. Letterforms show deliberate irregularity: varying internal counters, slightly uneven verticals, and subtly wobbly contours that create a lively rhythm across words. Terminals are mostly blunt with occasional angled cuts, and shapes like O/C/G read as broadly circular while maintaining a hand-shaped feel. The lowercase is compact and sturdy, with simple single-storey forms and minimal interior detailing; numerals match the same thick, slightly inconsistent construction.
Best suited to short, high-impact text such as posters, headlines, labels, and playful branding. It can work well for packaging, event graphics, and friendly signage where a bold, characterful voice is desirable; for longer passages, its texture and irregular rhythm are more effective in display-sized settings than in dense body copy.
The overall tone is playful and informal, with a handmade character that feels approachable and energetic. Its bouncy spacing and gently imperfect outlines give it a crafty, cut-out or stamped impression that leans whimsical rather than formal.
The font appears designed to deliver a loud, friendly display presence with a purposely handmade, slightly rough finish. Its rounded geometry and irregular details suggest an intent to feel human and fun while still remaining highly legible at a glance.
Texture-like nicks and uneven fill show up inside some strokes, enhancing a printed/roughened look. The design’s intentional inconsistency adds personality but also makes the texture more noticeable at larger sizes, where the uneven edges become part of the voice.