Sans Normal Buloh 4 is a regular weight, normal width, low contrast, upright, tall x-height font.
Keywords: ui text, editorial, signage, presentations, packaging, clean, neutral, modern, friendly, practical, everyday readability, system utility, neutral branding, clarity, geometric, open apertures, even rhythm, plain terminals, high legibility.
This typeface is a clean, geometric sans with smooth circular bowls and largely even stroke thickness. Proportions are fairly open and spacious, with rounded forms in C, O, and Q and simple, plain stroke endings. Counters are generous and apertures stay open (notably in e, c, and s), supporting clarity in running text. Uppercase shapes read stable and straightforward, while the lowercase shows a tall x-height and compact ascenders/descenders that keep lines feeling dense but readable. Numerals are simple and utilitarian, matching the letterforms with consistent curve logic and clear differentiation.
It suits interface typography and product experiences where clarity and consistency are important, and it holds up well in paragraphs for reports, articles, and documentation. Its straightforward shapes also work for signage, instructional materials, and presentation systems that need quick scanning. For branding, it fits contemporary identities that want a clean, approachable look without overt stylization.
Overall it conveys a neutral, contemporary tone: clear, calm, and unpretentious. The rounded geometry keeps it from feeling harsh, giving it a mildly friendly, accessible voice while staying professional and restrained.
The design appears intended as a general-purpose geometric sans optimized for clear reading and predictable rhythm. Its restrained detailing and open shapes suggest a focus on versatility across both short labels and longer text settings.
The design maintains a steady typographic color across the sample text, with consistent curves and minimal stylistic quirks. Spacing appears balanced and the forms remain distinct at text sizes, suggesting an emphasis on everyday readability over characterful display effects.