Sans Normal Hiruv 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Seconda Soft' by Durotype, 'Gomenasans' by Glowtype, and 'Sebino Soft' by Nine Font (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, approachable, lively, modern, approachability, warmth, motion, everyday readability, modern simplicity, rounded, soft, humanist, informal, smooth.
This typeface is a rounded, right-slanted sans with soft terminals and smooth, continuous curves. Strokes stay fairly even, with gentle modulation primarily coming from curvature rather than sharp contrast. The letterforms favor broad bowls and open apertures, while joins are rounded and corners are blunted, giving the set a relaxed, handwritten-meets-geometric feel. Proportions are slightly elastic across glyphs, with wide round characters and narrower linear ones, creating a natural rhythm in words.
It works well for branding and packaging that benefit from an approachable voice, and for headlines or short blocks of text where the slant can add momentum. It’s also a good fit for posters and social media graphics that need a friendly, modern sans with a softer edge.
The overall tone is warm and personable, with a casual energy that feels conversational rather than corporate. Its rounded shapes and steady slant suggest friendliness and motion, making it read as informal, contemporary, and lightly playful without becoming gimmicky.
The design appears intended to combine the clarity of a sans with the warmth of rounded, humanist drawing and an energetic slant. It aims for easy readability while projecting a relaxed, contemporary personality suited to informal communication.
The slant is consistent across capitals, lowercase, and figures, and the rounded construction keeps dense text from feeling rigid. Numerals are simple and highly legible, matching the same soft, curving logic as the letters.