Sans Normal Hiruv 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Amostra' by Latinotype, 'Sebino Soft' by Nine Font, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: ui labels, app branding, packaging, posters, social graphics, friendly, casual, approachable, lively, modern, approachability, informal tone, readable emphasis, modern friendliness, rounded, soft terminals, humanist, open counters, airy.
A rounded, italic sans with smooth, low-contrast strokes and softly finished terminals. Forms lean forward with a steady slant and a slightly calligraphic rhythm, but keep clean, unmodulated outlines rather than pen-like contrast. Many letters show open apertures and generous internal space, with circular/oval bowls and simplified joins that stay readable at text sizes. Proportions feel gently varied—narrower letters like I and l contrast with wider round forms—creating an informal, flowing texture in words.
Works well for short to medium-length text where a friendly, informal voice is desired—such as UI labels, product packaging, social media graphics, and light editorial callouts. The rounded shapes and open counters support clarity on screen, while the italic stance adds motion for headlines and emphasis.
The overall tone is warm and conversational, like friendly handwriting translated into a tidy sans. Its forward slant and rounded construction give it energy without feeling loud or aggressive, making it feel personable and easygoing.
The design appears intended to blend the cleanliness of a sans with the warmth of handwriting-like italics, offering an approachable voice for contemporary branding and interface use. Its rounded geometry and soft terminals prioritize friendliness and smooth reading over strict, clinical precision.
Uppercase shapes are straightforward and geometric-leaning, while the lowercase introduces more character through curved shoulders, single-storey-style simplicity in several forms, and soft entry/exit strokes. Numerals follow the same rounded logic, with smooth curves and minimal sharp corners, helping keep mixed text visually consistent.