Sans Superellipse Momom 7 is a regular weight, very narrow, low contrast, italic, normal x-height font visually similar to 'Albireo' by Cory Maylett Design and 'Cairoli Now' by Italiantype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, retro, dynamic, industrial, technical, compact impact, speed cue, geometric clarity, modernized retro, condensed, oblique, rounded, squared, tall.
A tall, tightly set sans with an oblique stance and compact, superelliptical shaping. Curves resolve into rounded-rectangle forms, giving bowls and counters a squarish softness while maintaining clean, low-contrast strokes. Terminals are mostly blunt and smoothly rounded, with consistent stroke endings and minimal ornamental detail. Proportions favor long ascenders/descenders and narrow apertures, creating a firm vertical rhythm and a streamlined, space-efficient texture in text.
This font suits compact headlines where vertical emphasis and a sense of speed are desirable, such as posters, sports and lifestyle branding, and product packaging. It also works well for signage and labels that need a narrow footprint while remaining bold and immediately legible at display sizes.
The overall tone feels fast and utilitarian, with a slightly retro, transportation-and-sports flavor. Its slanted posture and condensed build convey motion and urgency, while the rounded geometry keeps the voice approachable rather than severe.
The design appears intended to deliver a condensed, motion-forward italic voice built from rounded-rectangular geometry, balancing technical precision with friendly curvature. It aims for high-impact display readability and efficient width, making it practical for space-constrained layouts that still need personality.
The digit set matches the same condensed, rounded-rect geometry, reading clearly in compact settings. Uppercase forms appear engineered and steady, while lowercase introduces a more human rhythm without departing from the squared-round construction, keeping headings and short paragraphs visually consistent.