Sans Faceted Abmah 7 is a very bold, very narrow, low contrast, upright, tall x-height font visually similar to 'Tungsten' by Hoefler & Co., 'Beni' by Nois, 'Compacta SH' by Scangraphic Digital Type Collection, and 'Kenyan Coffee' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, apparel, signage, industrial, athletic, authoritative, retro, impact, space saving, rugged tone, retro display, beveled, angular, blocky, condensed, octagonal.
A compact, heavy display face built from straight strokes and clipped corners, replacing curves with planar facets. The forms are tall and tightly proportioned, with squared shoulders, narrow counters, and a consistent geometric rhythm across capitals, lowercase, and numerals. Joins and terminals frequently show chamfered cuts that create an octagonal silhouette, while round letters like O and Q read as faceted polygons. Overall spacing is dense and the texture is dark and uniform, emphasizing strong verticals and hard edges.
Best suited to high-impact headlines, posters, packaging callouts, and branding that needs a rugged, athletic or industrial voice. It can work well for signage, badges, team identifiers, and merchandise graphics where bold shapes and compact width help maximize presence in limited space.
The faceted construction and compressed heft give the font an assertive, utilitarian tone with a vintage sign and sports-lettering feel. It reads as tough, no-nonsense, and mechanical, projecting strength and impact rather than softness or elegance.
The font appears intended to deliver maximum punch in a condensed footprint by using a consistent system of chamfered corners and straight-sided geometry. The design prioritizes bold legibility and a distinctive, machined character, evoking cut vinyl, stenciled labeling, or retro sports display lettering.
The design’s corner-cut motif is applied consistently, helping maintain recognition even at small sizes, but the tight apertures and heavy mass favor short headlines over long text. Numerals follow the same chiseled geometry, reinforcing a scoreboard/industrial labeling impression.