Sans Normal Adrag 9 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Lader' by Groteskly Yours, and 'Primeform Pro' and 'Turis' by Punchform (names referenced only for comparison).
Keywords: ui text, editorial, branding, marketing, posters, modern, friendly, clean, casual, dynamic, readability, versatility, approachability, contemporary tone, forward motion, oblique, rounded, open, airy, smooth.
A smooth, oblique sans with rounded, open forms and an even, low-contrast stroke. Curves are clean and fairly circular, with generous apertures and simple, unembellished terminals. The slant is consistent across caps, lowercase, and numerals, giving the design forward motion while keeping a calm rhythm. Proportions feel balanced and legible, with a straightforward, contemporary construction and minimal modulation.
Works well for user interfaces and product copy where a clear, contemporary oblique is needed, and for editorial layouts that want a subtle sense of motion without sacrificing readability. It can also support branding and marketing materials—headlines, callouts, and posters—where a friendly, modern sans voice is appropriate.
The overall tone is modern and approachable, with a lightly informal energy created by the steady slant and rounded geometry. It reads as clean and practical rather than strict or technical, making it feel friendly and easygoing in continuous text.
Likely designed as a versatile, everyday oblique sans that stays neutral and readable while adding a gentle sense of momentum. The rounded construction and open counters suggest an emphasis on clarity and approachability across both display and text sizes.
Spacing appears comfortable and even, supporting multi-line reading without looking tight or compressed. The numerals match the letterforms in softness and simplicity, maintaining a unified texture in mixed alphanumeric settings.