Sans Normal Kogub 3 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype and 'Masserini' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, dynamic, confident, impact, space saving, motion, display clarity, brand voice, oblique, condensed, geometric, clean, punchy.
A condensed oblique sans with sturdy, even stroke weight and smooth, rounded curves. The letterforms lean consistently to the right, with compact proportions and tight interior counters that keep the overall texture dense and high-impact. Terminals are clean and mostly straight-cut, while round characters (like O/C/G) stay fairly geometric, balancing crispness with soft curvature. Numerals are similarly compact and upright in construction despite the slant, maintaining a cohesive, uniform color in lines of text.
Best suited for headlines, campaign lines, and logo or wordmark-style branding where a compact, energetic voice is needed. It fits sports and fitness identities, event promotion, and packaging that benefits from high-impact, space-efficient typography. For longer reading, it works most comfortably in short passages or emphasized callouts rather than dense body text.
The overall tone is brisk and forward-moving, with a contemporary, performance-oriented feel. The consistent slant and compact rhythm create a sense of motion and urgency, while the clean shapes keep it professional rather than playful. It reads as confident and assertive, suited to attention-grabbing messaging.
The design appears intended to deliver a modern, high-impact oblique sans that saves horizontal space while projecting speed and confidence. Its consistent construction prioritizes a strong typographic color and immediate legibility in display contexts.
The condensed width and strong weight create a tight typographic pattern that holds together well in headlines and short blocks. Curved joins and bowls stay smooth at display sizes, while narrow apertures and counters suggest avoiding very small sizes where interior space could fill in. The glyph set shown includes a single-storey “a” and “g”, reinforcing a streamlined, modern construction.