Sans Other Abbum 2 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, signage, playful, retro, chunky, friendly, cartoon, attention grabbing, retro flavor, friendly tone, brand character, soft corners, bulbous, bouncy, rounded, heavy.
A heavy, soft-edged display sans with inflated, rounded forms and gently tapered terminals. Strokes stay consistently thick with minimal modulation, and many joins are rounded, creating a cushioned, “puffy” silhouette. Counters are compact and often asymmetrical, with distinctive teardrop-like bowls and curved spur-like terminals that give letters a lively, slightly quirky construction. The overall rhythm is bold and blocky, with generous curves and a compact interior space that emphasizes mass and shape over fine detail.
Best suited to short, high-impact settings like headlines, posters, branding marks, and packaging where its chunky shapes can be appreciated. It also works well for signage and playful editorial callouts, especially at larger sizes where the soft corners and quirky terminals remain clear.
The typeface projects a cheerful, throwback personality—warm, goofy, and approachable rather than strict or technical. Its bouncy curves and quirky terminals suggest mid-century display lettering and playful packaging aesthetics, making the tone feel nostalgic and fun.
The design appears intended to deliver maximum presence and a friendly, retro display voice through rounded, swollen forms and distinctive terminal treatments. Its emphasis is on bold silhouette and personality, prioritizing charm and impact over neutral text efficiency.
The uppercase shows strong, emblem-like shapes (notably the rounded O/Q and the stout, curved-sided C/G), while the lowercase maintains a similarly chunky, animated texture. Numerals are large and sturdy with simplified geometry, designed to read as bold shapes at a glance.