Serif Normal Mokav 5 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, fashion, branding, elegant, classic, refined, dramatic, editorial impact, luxury tone, display clarity, classic refinement, hairline serifs, bracketed serifs, vertical stress, crisp, calligraphic.
A high-contrast serif with sharp, hairline terminals and sturdy vertical stems. The letterforms show a strong vertical stress and brisk transitions into fine, bracketed serifs, creating a crisp, engraved feel. Proportions skew slightly narrow in places with lively width variation across capitals and lowercase, and the bowls (e.g., C, G, O, e) read smooth and controlled rather than geometric. Curves are polished and taut, while diagonals (V, W, X, Y) remain clean and pointed, reinforcing a formal, display-ready rhythm.
Best suited to headlines, pull quotes, magazine settings, and brand marks where contrast and polish are an asset. It can also work for short blocks of body text at comfortable sizes with generous spacing, especially in print-oriented, editorial layouts.
The overall tone is refined and fashion-forward, with a poised, editorial confidence. Its dramatic contrast and sharp finishing details convey sophistication and a slightly luxurious, high-end sensibility rather than warmth or casualness.
The design appears intended to deliver a contemporary take on a classic high-contrast serif for expressive typography. It prioritizes elegance, sharpness, and a strong typographic voice, aiming for premium editorial and branding impact over utilitarian neutrality.
In the sample text, the strong dark strokes and delicate hairlines create a striking texture at larger sizes, while the thinnest parts and tight joins become more prominent as size decreases. Numerals follow the same contrast-driven logic, with bold main strokes and fine entry/exit details that keep the set visually consistent.