Serif Normal Pemum 2 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Juana' by Latinotype and 'Acta Display', 'Acta Pro Display', 'Acta Pro Headline', 'Nitida Big', 'Nitida Display', and 'Nitida Headline' by Monotype (names referenced only for comparison).
Keywords: headlines, fashion, magazines, branding, posters, editorial, luxury, dramatic, refined, display impact, editorial tone, premium feel, classic elegance, didone-like, hairline serifs, sharp, crisp, high-waisted.
This serif typeface features extreme thick–thin modulation with razor-thin hairlines and strong, vertical stress. Serifs are fine and sharply bracketed to unbracketed in feel, with crisp terminals and pointed joins that produce a sculpted, engraved impression. Capitals are tall and poised with ample internal counters, while the lowercase shows compact, controlled shapes and a relatively even rhythm at text sizes. Curves on letters like C, G, O, and S are taut and glossy, and the figures follow the same high-contrast logic, mixing sturdy stems with delicate connecting strokes.
Best suited to headlines, display typography, and editorial settings such as magazine covers, pull quotes, and section openers. It can also support premium branding and packaging where a refined, high-contrast serif is desired, especially in larger sizes or on crisp print and high-resolution screens.
The overall tone is elegant and high-end, projecting a polished, editorial sensibility. The dramatic contrast and sharp detailing add formality and a sense of glamour, making the voice feel confident, sophisticated, and attention-grabbing.
The design appears intended to deliver a classic high-contrast serif look optimized for striking display impact, combining stately proportions with sharp, modern precision. Its refined detailing suggests a focus on elegance and visual drama rather than utilitarian body-text neutrality.
In the text sample, the hairlines become a defining feature, creating sparkle and a strong black–white texture. Because the finest strokes are extremely delicate, it visually favors larger sizes and high-quality reproduction where the thin details can remain intact.