Sans Normal Utnuj 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'ITC Franklin' by ITC, 'Flaco' by Letter Edit, 'PG Gothique' by Paulo Goode, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, headlines, editorial, packaging, modern, friendly, clean, dynamic, legibility, modernization, approachability, emphasis, rounded, humanist, slanted, open counters, soft terminals.
This typeface is a slanted sans with rounded, gently modulated shapes and smooth curves throughout. Strokes stay largely even in thickness, with soft terminals and open apertures that keep forms clear in text. Proportions feel balanced and slightly compact, with a steady rhythm and consistent italic angle across capitals, lowercase, and figures. The overall construction favors circular bowls and calm, straightforward geometry rather than sharp corners or decorative detail.
It works well for interface copy, product labeling, and contemporary branding systems where a clean sans is needed with added motion. In editorial settings it can serve as an italic voice for emphasis, standfirsts, or captions, and it also scales effectively for short headlines and callouts.
The tone is contemporary and approachable, combining a clean, utilitarian base with a bit of forward motion from the slant. Its rounded forms read as friendly and informal without becoming playful or quirky. The result feels practical and readable while still conveying energy.
The design appears intended to provide an everyday sans italic with modern neutrality, prioritizing legibility and smooth texture while adding a subtle sense of speed and warmth through rounded construction and consistent slant.
Capitals maintain simple, uncluttered silhouettes, while lowercase forms emphasize openness and smooth joins for continuous texture in paragraphs. Numerals appear clear and sturdy, matching the same rounded, slightly oblique logic used in the letters.