Sans Normal Vimum 3 is a bold, normal width, medium contrast, italic, normal x-height font visually similar to 'FF Plus Sans' by FontFont, 'Core Sans NR' by S-Core, and 'Comenia Sans' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, energetic, friendly, sporty, informal, retro, attention grab, motion cue, friendly display, casual branding, rounded, soft corners, oblique slant, compact, lively.
A rounded, oblique sans with smooth, brush-like curves and softened terminals. The forms are built on broad, oval strokes with gentle modulation and a steady rightward slant, giving letters a compact, forward-leaning rhythm. Counters are fairly open for the weight, while joins and curves stay continuous and cushioned rather than sharp. Lowercase shows single-storey construction where expected, with simple, sturdy shapes and slightly varied character widths that keep word images animated.
Best suited to headlines, short copy, and display settings where a lively, friendly voice is desired—such as branding, packaging, event posters, and promotional signage. It can work for brief emphasis in UI or editorial contexts, but its energetic slant and heavy texture are most effective when given room to breathe.
The overall tone is upbeat and approachable, with a sense of motion from the consistent slant and rounded geometry. It reads as casual and confident rather than formal, leaning into a sporty, poster-friendly feel with a mild retro flavor.
The design appears intended to deliver a fast, modern display voice with rounded friendliness—combining a sporty oblique stance with soft, continuous curves for high-impact readability and an approachable personality.
Numerals are rounded and substantial, matching the letterforms’ soft-cornered, forward-leaning stance. The sample text shows strong color and prominent word shapes, favoring impact and personality over quiet neutrality, especially at larger sizes.