Sans Normal Kerad 15 is a bold, wide, medium contrast, italic, normal x-height font visually similar to 'FS Irwin' by Fontsmith, 'Telder HT Pro' by Huerta Tipográfica, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Bartosh' by jpFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, forward, confident, energetic, modern, impact, motion, emphasis, approachability, modernity, oblique, rounded, high-impact, compact, dynamic.
A heavy, oblique sans with rounded, softly squared curves and a smooth, continuous stroke feel. Counters are generally open and the curves are generously radiused, giving letters a friendly solidity rather than sharp geometry. The italic slant is pronounced and consistent, with sturdy verticals and diagonals that keep forms stable at display sizes. Numerals share the same robust, rounded construction, with a straightforward, contemporary figure style that matches the letterforms.
Best suited to display typography where a strong, energetic voice is needed—headlines, posters, sports or active-lifestyle branding, packaging, and promotional graphics. It can also work for short subheads or callouts where emphasis and momentum are more important than long-form reading comfort.
The overall tone is assertive and in-motion, with a strong headline presence and a contemporary, sporty attitude. Its rounded construction adds approachability, balancing the weight and slant with a more personable, less severe voice.
The design appears intended to deliver high-impact, modern emphasis with an oblique stance that suggests speed and progression, while keeping forms friendly through rounded terminals and curves. It prioritizes bold clarity and visual punch in contemporary marketing and editorial display contexts.
Round letters like O/C/G read as broad and smooth, while diagonals (V/W/X/Y) look reinforced and punchy, contributing to a fast, energetic rhythm. The lowercase maintains clear separation between similar shapes, and the dot on i/j appears as a simple, solid round element that supports legibility in larger settings.