Sans Normal Ohgul 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Grotesque' by AVP, 'Hanley Pro' by District 62 Studio, 'Aspira' by Durotype, 'ITC Blair' by ITC, and 'Signal' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, retro, chunky, soft, approachability, impact, display, nostalgia, playfulness, rounded, bubbly, bulky, compact, cartoonish.
A heavy, rounded sans with compact proportions and generously softened corners throughout. Strokes are thick and even, with minimal modulation, producing a solid, inky silhouette and a steady rhythm in text. Curves are broad and circular, counters are relatively small, and joins are smooth, giving letters a puffy, molded look. Terminals tend to be blunt or softly tapered, and diagonals appear slightly cushioned, keeping the overall texture cohesive and approachable.
Best suited for headlines, short copy, and bold branding moments where a warm, playful voice is desirable—such as posters, packaging, café or snack branding, children’s products, or event graphics. It can also work for logos and badges where the rounded shapes and high visual weight help forms stay recognizable at a distance.
The overall tone is cheerful and informal, with a nostalgic, hand-cut or display-sign feel rather than a clinical modern voice. Its rounded massing and tight counters create a cozy, kid-friendly energy that reads as fun and unthreatening, suitable for upbeat messaging and character-driven branding.
The design appears intended to deliver maximum friendliness and impact through thick, rounded forms and simplified construction, prioritizing charm and legibility at larger sizes. Its consistent, cushion-like geometry suggests a focus on approachable display typography that feels fun and slightly nostalgic.
In the sample paragraph, the dense black texture and compact apertures become quite prominent, favoring short bursts of text over long reading. The numerals and caps carry the same rounded, sturdy construction, helping maintain a consistent, poster-like presence across mixed content.