Sans Normal Poban 4 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nomenclatur' by Aronetiv, 'European Sans Pro' by Bülent Yüksel, 'Allrounder Grotesk Compressed' by Identity Letters, 'Averta Standard PE' by Intelligent Design, 'Ordina' by Schriftlabor, 'NeoGram' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, friendly, playful, confident, retro, high impact, approachability, brand voice, display clarity, rounded, soft terminals, blunt, compact, chunky.
A heavy, rounded sans with broad strokes and softly squared curves that keep counters open while maintaining a dense, sturdy silhouette. Terminals are blunt and often slightly rounded, giving letters a cushioned, molded look rather than a sharp geometric finish. Proportions feel compact with generous stroke mass, and the lowercase shows simple, single-storey forms (notably a and g) that reinforce an informal, approachable rhythm. Numerals share the same thick, rounded construction and read clearly at display sizes.
Best suited to headlines, posters, branding, packaging, and signage where a strong, friendly voice is needed. It can work for short bursts of text such as callouts, labels, and UI buttons, but its dense texture is most effective when used at larger sizes or with generous spacing.
The overall tone is friendly and upbeat, with a confident, poster-like presence. Its rounded weight and compact shapes lean toward a casual, slightly retro voice—more warm and inviting than formal or technical.
The design appears intended to deliver maximum impact with a soft-edged, approachable character—combining bold visibility with rounded, inviting forms for attention-grabbing display typography.
The boldness creates strong color on the page, and the rounded corners help prevent the texture from feeling harsh at large sizes. In longer lines, the dense letterforms produce a solid, headline-forward block, making spacing and line breaks especially important for comfortable reading.