Sans Normal Egmoh 9 is a light, normal width, medium contrast, italic, tall x-height font visually similar to 'Comma Base' by Martin Majoor (names referenced only for comparison).
Keywords: editorial, branding, magazines, packaging, posters, elegant, contemporary, airy, refined, italic voice, refined readability, modern elegance, expressive emphasis, humanist, calligraphic, slanted, open apertures, tapered terminals.
This typeface is a slanted, lightly built design with smooth, rounded construction and a gentle modulation that gives strokes a subtly calligraphic feel. Curves are broad and clean, with open apertures and generous internal space, helping counters stay clear in both uppercase and lowercase. Terminals tend to taper and sweep, creating a soft, flowing rhythm rather than blunt endings. Proportions are lively and slightly condensed in places, with a tall lowercase that keeps the texture even and readable while preserving an elegant, tilted stance.
It fits well in editorial typography where an italic voice is needed for emphasis, pull quotes, or leads, and it can also support branding systems that want refinement without overt ornament. The open forms and clear counters make it workable for medium-length text, while the slanted rhythm and elegant shaping shine in headlines, subheads, and curated print or digital layouts.
Overall, the tone is polished and editorial, with an understated sophistication that reads as modern yet human. The italic angle and tapered endings add a sense of motion and expressiveness, giving text a poised, cultured voice rather than a purely utilitarian one.
The design appears intended to offer an expressive italic with clean, rounded construction—balancing modern clarity with a subtle calligraphic cadence. Its goal seems to be delivering a refined, readable texture that feels dynamic and premium without becoming decorative.
The uppercase presents a crisp, formal presence, while the lowercase shows more personality through curved joins, rounded bowls, and a more handwritten-like flow. Numerals match the slanted, graceful rhythm and maintain clear silhouettes, suitable for inline use alongside text.