Sans Normal Asduk 14 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Air Superfamily' by Positype (names referenced only for comparison).
Keywords: ui text, body text, editorial, signage, presentations, clean, modern, neutral, friendly, practical, general purpose, legibility, systematic, neutral tone, clarity, open apertures, low contrast, generous spacing, geometric influence, clear numerals.
A clean sans with low-contrast, largely monoline construction and smooth, rounded curves. Proportions feel balanced and contemporary, with open counters and straightforward terminals that avoid flourish. Uppercase forms are simple and stable, while the lowercase uses familiar, highly legible shapes with a two-storey “a” and single-storey “g.” Numerals are clear and evenly weighted, with rounded bowls and consistent stem thickness that holds up well in continuous text.
Well-suited to interface copy, product text, and general-purpose layouts where straightforward readability is the priority. Its even color and open forms also make it a solid option for signage and presentation materials that need to stay clear at a range of sizes.
The overall tone is neutral and modern, leaning friendly through its rounded geometry and open interior spaces. It reads as practical and unobtrusive rather than stylized, aiming for clarity and calm consistency across letters and numbers.
The design appears intended as a versatile, everyday sans that emphasizes legibility, consistency, and a contemporary neutrality. Rounded construction and restrained detailing suggest it’s meant to integrate smoothly into many visual systems without drawing attention away from content.
Curves and joins are smooth and even, giving the face a tidy rhythm in paragraphs. The “Q” has a distinct tail that remains understated, and the set maintains a consistent, workmanlike texture without sharp calligraphic modulation.