Sans Normal Lobab 17 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Steradian' by Emtype Foundry, 'Morph' by TipoType, and 'Creo' and 'Genera' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, friendly, energetic, modern, impact, emphasis, modernity, athletic tone, display clarity, oblique, geometric, rounded, blocky, compact.
A heavy, oblique sans with broad, rounded geometry and tightly controlled counters. Strokes are uniformly thick with minimal contrast, and terminals are mostly clean and blunt, giving the letters a sturdy, block-forward silhouette. The curves in C, G, O, and S read as circular and smooth, while diagonals in A, K, V, W, X, and Y add a sharp, energetic rhythm. Numerals are bold and compact, with simplified shapes that prioritize punch and clarity at large sizes.
This font is well suited to headlines, posters, and prominent UI or marketing callouts where bold, slanted emphasis is desired. It can work effectively in branding and packaging that needs a modern, sporty presence, and it’s especially strong in short phrases or impact statements where its weight and angle can carry the hierarchy.
The overall tone is confident and high-impact, with a sporty, forward-leaning momentum. Its rounded construction keeps it approachable rather than aggressive, making it feel modern, upbeat, and headline-oriented.
The design appears intended to deliver maximum visual impact with an energetic slant, combining geometric roundness with thick, simplified forms for immediate readability. It aims for a contemporary display voice that feels athletic and promotional, while staying friendly through rounded curves and low-detail construction.
Spacing appears generous enough for display use, and the oblique slant is consistent across uppercase, lowercase, and figures. Lowercase forms are simple and sturdy, with single-story a and g contributing to a contemporary, informal texture in longer lines.