Sans Normal Obboh 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Gilam' by Fontfabric, 'Whitney' by Hoefler & Co., 'Brignell Square' by IB TYPE Inc., 'Famiar' by Mans Greback, 'Acto' by Monotype, and 'Cormac' by Typedepot (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, sporty, retro, approachable, attention grabbing, brand friendly, display clarity, modern retro, rounded, soft corners, bulky, compact apertures, high impact.
A heavy, rounded sans with broad proportions and tightly managed counters. Strokes are uniformly thick with minimal modulation, giving letters a dense, poster-like color on the page. Curves are generous and smooth, and joins are sturdy, with softened terminals that keep the texture from feeling sharp. The lowercase shows a single-storey “a” and “g,” a compact, vertical “e,” and a short-armed “r,” all contributing to a simple, robust rhythm. Numerals are similarly weighty and open in silhouette, designed to read as solid blocks at display sizes.
Best suited to headlines, posters, signage, and brand marks where strong presence and quick recognition are priorities. It can also work for packaging and short, emphatic UI or in-app moments (labels, promos, feature callouts) when set with ample whitespace and comfortable tracking.
The overall tone is bold and upbeat, with a friendly, slightly retro flavor. Its rounded geometry and heavy presence feel approachable rather than severe, suggesting energetic branding and attention-grabbing messaging.
This design appears intended to deliver maximum visual impact with a friendly, rounded voice—combining a simple geometric construction with thick strokes for confident display typography that stays approachable.
Apertures and counters tend to be somewhat tight for the weight, which increases impact and helps the font hold together in large settings. In longer lines the dense texture can feel loud, so generous spacing and larger sizes will help maintain clarity.